I’ve already alluded to the first of two programs that “spun off” of “Celebration Rock,’ but I want to add some detail, just to see how much I can recall. [To be honest, I’m only writing all this for myself, but am delighted to share it with the friends who are keeping up!]
When “Celebration Rock” was firmly established on the AM radio side in Richmond, FM stereo was moving from standard “beautiful music” or “elevator music” formats into rock, and audiences were growing younger. WRVA-FM became WRVQ (or Q94) and the station quickly established itself as a major player in the Richmond market. Bill Garcia was the first program director, and the talented air staff and state-of-the-art studios pushed Q94 to the top of the ratings.
I was already doing an early Sunday morning “wake-up” show on WRVA just across the hall from the Q94 studios, so I was getting to know some of the FM staff. Though my memory is foggy on this, I may have asked Bill Garcia if he wanted to run “Celebration Rock” on Q94, but two things stood in the way. First, unless I taped the program at Q94, the technical quality wouldn’t have been up to the new station’s standards. Second, I doubt Garcia wanted any second hand merchandise. I think I remember his saying to me, why not do a new show just for us? Garcia gave me a 7:30 a.m. slot, just before the station went into its regular format at 8.
So, “A Sunday Celebration” was born, a half-hour show with music drawn very strictly from the Q94 play list. No album cuts, no interviews, just hit after hit, with my “commentary” sandwiched between songs. And, because all the Q94 toys were new, I wasn’t allowed to “run my own board” (that is, engineer the show). Dave Collins, the station’s production director, was assigned the board duties while I was to stand at a Neumann microphone and read the copy I had written. My apologies to Dave if he should somehow find his way to this blog, but Dave wasn’t exactly thrilled to have this assignment week after week. Very business-like, highly efficient, usually not overly friendly or warm, sometimes seemingly impatient…his demeanor signaled a lack of enthusiasm for this little project. I remember thinking that he wasn’t what we call “a people person.” But I’ll say this for him: he made the show sound really good. Tight. Fast-paced.
The major limitation for me was working from the station’s short play list. Week by week, the list would add two to three new songs and drop the same number off. That meant working with the same songs each week, except for the “gold” music or previous hits I was able to use, either from the Q94 library or, on a few occasions, from my own collection. (Q94 rarely played an actual “record;” its whole library was on carts, or tape cartridges, that were automatically cued and easily labeled with title, artist, length, and the all-important “talk over” time. Any records, 45’s or L.P.’s that I brought in had to be pristine…no surface noise or scratches allowed.)
Generally I would look over the Q94 playlist, choose a song with some theme I could work with, and develop the show around that one song, using other tracks to build on the theme. One early “Sunday Celebration” used the Doobie Brothers’ song “Listen to the Music” as a focus, with other songs selected to expand on the theme of, well, listening to the music. “Rock On” by David Essex, “I’ll Have to Say I Love You in a Song” by Jim Croce, “Love Song” by Anne Murray, and “Rock and Roll Heaven” by the Righteous Brothers would be examples of where I might have gone with that theme in 1974. The theological thread would have linked the prayers and music of the ancient psalms to our continuing need to express our deepest thoughts through music, not mere words.
“The Long and Winding Road” by the Beatles would have led to songs about traveling, the road of life, journeys, the “narrow way” that Jesus referred to. Chicago’s “(I’ve Been) Searching So Long” would have been a good fit for that show. Jim Croce’s “Time in a Bottle” easily led to a half-hour’s worth of songs about time, how much God gives us and how we learn its good stewardship. And so it went, for two or three years I guess, until Q94 eventually added the full “Celebration Rock” show to its Sunday morning schedule.
One other thing I recall about that era (the early to mid-70’s) was the rare “Celebrating Our New Life Together” bumper sticker. Printed in day-glow orange (like a sunrise, you see), the art work was a butterfly formed from the words “new life,” along with the names of the two rock shows, stations, and times. I distributed a few of them, but rarely saw them on any cars. The downside: due to budget limitations, they were made of paper, not plastic, and they disintegrated quickly, leaving a sticky scum on the car bumper, a mark that even a car wash couldn’t get off! Seemed like a good idea at the time…
A footnote: When “Celebration Rock” headed into syndication, I asked Bill Garcia to write me a letter of recommendation that I could include with my mailing to stations I was inviting to air the show. He said he’d be happy to; if I’d write it, he’d sign it. That was awkward. But I did write a very flattering letter about myself, and he did sign it. Then he immediately moved to WRBQ in Tampa. And added “Celebration Rock” there. He must have read his letter.