Early on in this e-journal about “Celebration Rock,” I wrote about the origin of the idea that led to the program over forty years ago. (Look back in February’s entries.) Basically, we had an already-established audience of youthful listeners, an available hour of free radio time, and a willingness, even desire, on the part of local churches to reach out with messages of hope, peace, and love. And I was invited to participate in the equation as producer/voice, or “disk jockey.”
Through the months that I’ve been writing about my radio ministry through “Celebration Rock,” an occasional correspondent has wondered about whether the program might be revived somehow. One person suggested that old CR shows could be re-edited and aired on radio stations that feature the music of the ’70s and ’80s. Another suggestion was that the format be re-invented, with a new voice interpreting current hit music, to be aired on radio stations that were looking for a Sunday block of creative programming that would appeal to a niche audience.
The vast majority of radio stations these days aren’t looking for “public service” programs, of course. Financial considerations dictate that radio time must be sold, not given away, no matter how attractive the package might be to an audience. Some locally-owned, small market stations might be open to airing a “Celebration Rock” type format, but for the most part, with deregulation, “that ship has sailed.” And it is way over the horizon.
The most likely scenario today would be an internet-based audio blog, a webcast, or some down-loadable audio effort that might find an audience in cyberspace. Frankly, I don’t have a clue about how music is licensed for such an effort, or how the thing would work technically. Nor how a “program” like that would find its audience, or vice versa. What I do know is that the way we communicate these days has been democratized to the point that
- anyone with some computer literacy can pull it off;
- those who search will indeed find;
- those who find will be able to access such a “production” at their convenience;
- and whoever produces such an effort will have to be wide open to response, critique, and, to use the most positive word, discussion.
Some exposition of the above points:
1) I went into radio with a minimum of formal training, learning more about the medium week by week. Someone with the same desire, savvy, and expertise in the Internet equivalent to radio could produce a “Celebration Rock” experience for an international audience on a laptop. I would hope there’d be some degree of theological sophistication involved in such an effort, but God knows I didn’t have all that much when I recorded the first shows for the old WBBL. The question of how solid my theology was when the long CR run ended…well, that’s open to debate.
2) An epiphany that came to me early on in this CR blog was the number of friends and strangers who found this e-journal by doing a web search for a particular rock musician or song, or for their own name! As I’ve pointed out previously, a surprising number of people have an apparent interest in so-called backward masking, and their searches have led them to my blog about the silly issue. If a cyber DJ were to produce a webcast that interpreted the lyrics of contemporary music in a “devotional” or spiritually challenging way, I have no doubt a fan base would discover it and link up to the site regularly and spread the word about it.
3) While “Celebration Rock” started on a local Richmond, Va. station in a decent timeslot (8 p.m. Sunday nights), syndication often took the program to what we used to call “Sunday morning ghetto time,” early morning hours when stations knew hardly anyone was listening. Those were the time slots so worthless to the broadcasters, that they were willing to give away the time as a “public service.” Since I was a small operation, and every reel of tape cost me (or the sponsoring church organization) money, I was picky when it came to scheduling the show on out-of-town stations. If a station offered me a free time slot on Sunday night at ten, I was glad to oblige. But if a station wanted to run the show at 4 a.m. Sunday morning, I had better things to do with my time and the church’s money.
However, all that time slot consideration is irrelevant on the web. You want to download the program onto your Ipod to play in the car on your way to work? Come by anytime and choose the program you want. Listen at your convenience. Pause it when the phone “rings.” Not sure you caught that comment? Rewind it. That wasn’t possible when it was broadcast on your local FM station.
4) When CR was on radio, it was one-way communication, if there is such a thing. I tried to communicate, and the audience (bless their hearts) tried to listen. End of story. Except for the mail that some programs prompted. If I wrote back to the listener, then the communication was two-way, but it usually stopped there. (I did have a few folk who wrote several times over a period of months, and I also enjoyed face-to-face friendship with some Richmond area listeners…some are friendships that continue all these years later.) And being pre-recorded, “Celebration Rock” didn’t allow for phone response, or personal conversation the way a live show might have. However, a similar program on the web would certainly prompt feedback via “comments” or bloggers or any number of ways listeners might respond. On radio, I got mail, written messages from listeners asking advice, and folks taking issue with things I’d said. The letters were for my eyes only. But these days, web consumers are used to offering solicited or unsolicited reviews, critiques, complaints, debates, and diatribes. The floodgates are wide open, and everyone speaks with an equal voice. Democracy at its best, right? Until someone anonymously undermines our own best intentions.
An example: I used to do a live Sunday night call-in show. I’d interview a guest who spoke out of deep experience and with some authority about an issue or concern. Let’s say the guest was a counselor at an alcohol treatment center. Then comes a call from someone whose intentions are questionable, and whose remarks are far more damaging than helpful. To use the cliche, does that contribute more heat than light? Might a bigoted caller cast a shadow over an enlightening discussion? That’s the risk of opening up the phone lines. That’s why call-in programs have telephone producers who try hard to filter the calls that get to the air, and why even our modest little church studio had a ten second delay that enabled us to “censor” (or as I preferred, to “edit”) what we aired. That’s also why we bloggers get to approve or disapprove comments our readers offer to these radio ramblings.
Nonetheless, whether through the still viable outreach of radio, or through the newest web-based audio technologies, I would hope someone is listening to contemporary popular music, interpreting its most inspired poetry, and doing it all through the Christian lens of compassion and hope. It would be just another small step toward peace on earth…or at least in one listener’s heart.